Increase in the number of service providers, cost of service delivery, emphasis on cost-containment, changing preferences of customers, changing methods of service delivery and incidences of failure makes GPH to concentrate on Good Quality approach.

With the intention of delivering services in accordance with the expectation of patients and also consolidating their brand equity around quality services GPH have the pursuit of achieving quality services, constant re-engineering of its operations is being done by through various applications. In a majority of cases, it has been found that meeting expectation of all patients and their attendants is difficult because quality of service cannot be quantified and it can only be experienced. There is no measurement that can help in quantification of quality.

Patient satisfaction studies can help in assessing services provided on hospital using specific parameters and rating scales but that is not a precise method of bench marking quality standards in different operations of the hospital.

Quality Approach is not a tool to generate revenues but it helps in increasing the patient base by providing a brand identity in community which is being served by GPH and thereby increasing the patient turnover.